New College’s Marketing Director Steps Down

Jake Hartvigsen has retired as New College’s (www.ncf.edu) director of communications and marketing, effective at the end of May. Hartvigsen announced plans to launch a new business venture, Brand Underground, which will help small- to medium-sized businesses analyze and improve their marketing and communications strategies and build greater brand awareness. He joined New College in 2003. The school is launching a search for Hartvigsen’s replacement and is hoping to hire someone during the summer.